The Owner

From Small Beginnings
A New Zealand Success Story
A Personal Message

I am pleased to have this opportunity to introduce our company to you. Since 1984, when I established Nutra-Life Health & Fitness in Auckland New Zealand, the company has experienced continuing growth and development that reflects the increasing worldwide awareness of the importance of nutritional supplements and complementary medicines as a means of achieving and maintaining good health.

Initially, Nutra-Life specialised in sports nutrition products, which remain a significant part of our business today. Our products, using New Zealand’s natural resources and industry research on protein and energy, have become market leaders with athletes around the world, helping them improve performance and gain ‘The Winning Edge’. In the 1980’s, as part of our growth strategy, our associate company, Health Foods International, purchased the Kordel brand from Dr Lelord Kordel, world-famous nutritionist and author, and now markets an expanding range of cutting edge Kordel Advanced Nutritional supplements in many countries.

We have also developed a high potency Nutra-Life supplement range of several brands to take account of different market situations and opportunities, and we have been appointed distributors from some world-famous brands.

As well as our local success, we have focussed on exporting and have become a major supplier to the nutritional products market in Australia, Asia, the Middle East and the U.K. in conjunction with our marketing partners in these areas. Our export activities have won recognition with the company receiving two national awards for export growth. Today, Nutra-Life, as a technology-based company, devoted significant resources to product development and research into nutrition.

I am especially pleased that we have been able to attract a high quality, loyal staff. With more then 100 people, including pharmacists, naturopaths, food technologists, nutritionist and manufacturing and marketing staff, we are committed to providing our customers with the best products and service to meet their needs. As part of our business philosophy, we seek to strengthen and add value to our customer’s business. We welcome the opportunity to help you achieve personal and business goals with our superior nutritional products.